THE KIDZ BOP KIDS HAVE HAD MORE TOP 10 HITS THAN MADONNA. Investing in TV commercials paid off: The first Kidz Bop album sold 800,000 units-and it wasn't even available in stores. So they hired some kids to sing 20 songs, cut a record, then marketed the crap out of it. Nearly 10 years later, both founders had families, and they noticed a void in the music offerings available for children too old for Barney but too young for Britney Spears. THE IDEA FOR KIDZ BOP CAME A DECADE LATER. (You may remember seeing the kitschy infomercial above.) " Monster Ballads" was another big hit for Chenfeld and Balsam, with more than 3 million copies sold. They started with " T hose Fabulous ‘70s ," a record of hits from the likes of the Partridge Family, the Bay City Rollers, and Starlight Vocal Band. THE COMPANY STARTED BY SELLING OLDIES COMPILATION ALBUMS.Ĭliff Chenfeld and Craig Balsam, the men who launched Kidz Bop, started their first music company out of Chenfeld’s apartment in 1990. And if you don’t have kids, you’ve almost certainly seen the commercials and wondered who in their right minds would willingly listen to children singing sanitized, high-pitched versions of pop songs ranging from "Uptown Funk" to "Bad Blood." But there's more to Kidz Bop than meets the ear-here's what you don't know. If you have kids, they've likely forced Kidz Bop upon you.
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